Smart, intuitive design modernizes the iconic brand, delivering exceptional new experiences to guests and value to owners
MCLEAN, Va. - Homewood Suites by Hilton, Hilton’s (NYSE: HLT) award-winning extended-stay brand, revealed today a comprehensive brand refresh complete with a game-changing, all-new prototype design, ‘Prototype 10.0,’ and updated brand identity. Featuring smart, intuitive design, a new suite type and elevated experiences, Prototype 10.0 is designed to offer added value and versatility for owners and developers, while exceeding the needs of guests who want the comforts of home.
In 2019, as part of Homewood Suites’ 30-year anniversary, the brand completed an update to its open hotels by modernizing public spaces and suite interiors. Today’s new prototype leverages the key learnings of that revitalization and capitalizes on the brand’s rich history of hospitality.
For owners and developers, Prototype 10.0 yields a reduction in site size from 2.49 acres to 2.36 acres and building area by more than 3,350 square feet; increases the number of room keys from 121 suites to 131 suites; and enhances food and beverage options to generate additional revenue opportunities.
The new design modernizes the hotel for the future by infusing innovations and elevated experiences with the hallmark spaces and amenities that guests value most and have come to expect at every Homewood Suites. Highlights of the new prototype include:
- New suite type: The King Efficiency Suite is a game-changing new suite type that represents up to 30% of the property’s inventory. At 358 sq. ft., with many of the attributes of a full suite, including a fully-equipped kitchen, a work space area, soft seating and a separate vanity and bathroom, these room types can be booked independently, while also having the functionality to be booked as a connecting suite to accommodate larger groups and families
- Elevated shared spaces: The prototype features a reimagined fitness center, in addition to a guest laundry area that has nearly doubled in size to be more reflective of the experience of guests in their own homes. Elevated shared spaces contribute to the premium guest experience by offering a place to relax and grab a cup of coffee or a glass of wine or beer. Guests can also enjoy the Backyard, a completely redesigned social space with fire pits, outdoor kitchen areas, upscale picnic tables and a recreational area
- Guest storage: A newly appointed flex storage area allows guests to enjoy clutter-free living by storing oversized items such as bicycles, golf clubs, skis, strollers and large suitcases outside of their suites
- Food and beverage purchase options: The lobby area features a new elevated retail experience, which provides guests with more choice and control, while offering an opportunity for increased revenue for owners. New features include barista-style specialty drinks brewed at the front desk, healthy meal prep items and salads from the adjacent Suite Shop convenience store, and a Tap Wall with beer and wine for purchase
“We’re thrilled to introduce Prototype 10.0, which was designed in partnership with our owner and development community, to uplift the beautiful 30-year legacy of Homewood Suites,” said Rick Colling, global head, Homewood Suites by Hilton. “We modernized the brand to appeal to the evolving needs of our guests, who are going to love the functionality and flexibility of the innovations, which are intended to make them feel both empowered and cared for, whether they’re with us for an overnight trip or an extended stay.”
Prototype 10.0 is expected to be in market in 2023 and is the product of a collaboration with a select community of owners who regularly provided feedback and insights at defining moments throughout the creative journey. In addition to the strategic partnership with key stakeholders, years of on-property guest research played into the development of the new prototype to ensure the design updates resonate with travelers.
Inspired by the refreshed hotel design, later this year, Homewood Suites will introduce an updated brand identity, including an evolved logo mark that reflects the updated prototype and elevated experience of the brand. The evolution of the brand’s visual identity will be warm and inviting with a sophisticated color palette and design that focuses on the transition of light from sunrise to sunset, reinforcing the idea of the journey guests take when they stay at a Homewood Suites.
Also rolling out later this year, in conjunction with the new prototype, Homewood Suites will release a renovation guide for existing hotel owners to provide guidance and direction on updating elements of their hotels.
Homewood Suites by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 18 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.
As Homewood Suites by Hilton responds to the COVID-19 pandemic, some services and amenities have been adjusted in order to adhere to health and safety guidance from local government. To emphasize our commitment to the health and safety of guests, Homewood Suites by Hilton is participating in the Hilton CleanStay program with Lysol Protection to deliver an industry-defining standard of cleanliness and disinfection. Our elevated processes and Team Member training have been developed with RB, maker of Lysol and Dettol, to help guests enjoy an even cleaner and safer stay from check-in to check-out.
Read more about Homewood Suites by Hilton at homewoodsuites.com. High-resolution prototype renderings and more information is available at newsroom.hilton.com/homewoodsuites.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 19 world-class brands comprising more than 7,100 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 150 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Homewood Suites by Hilton
Homewood Suites by Hilton, Hilton’s upscale, award-winning, all-suite, extended-stay hotel brand, has more than 530 pet-friendly locations across the U.S., Mexico, Canada and the Caribbean, with more than 115 properties in the pipeline. Homewood Suites by Hilton offers inviting, generous-sized suites featuring separate living and sleeping areas, and fully equipped kitchens with full-size refrigerators for guests seeking home-like accommodations when traveling for extended or quick overnight stays. Additional value-driven amenities include complimentary Wi-Fi and free hot breakfast. Homewood Suites by Hilton is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. Experience a positive stay at Homewood Suites by Hilton by booking at homewoodsuites.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Homewood Suites by Hilton at stories.hilton.com/homewoodsuites, and follow the brand on Facebook, Twitter and Instagram.
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Homewood Suites uses the slogan "Make yourself at home" and this was easy to do.What is Hiltons high end brand? ›
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Waldorf Astoria is the pinnacle of luxury within the Hilton family, with 34 hotels and resorts located in major cities and popular beach destinations worldwide.What does the rainbow duck mean? ›
Rainbow Rubber Duck is a classic yellow duck with rainbow colors on its tail. This ducky supports Gay Pride movement and all LBGT people.What does the duck symbol stand for? ›
Duck meanings and symbolism include laughter and happiness, good luck, nurturing and bonding, emotional stability, unlikely pairings, romantic love, travel, purification and transformation, intuition, and spiritual ascension.What hotel has a swan logo? ›
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The most luxurious accommodation in a hotel is often called the presidential suite or royal suite.
What brand of bed does Homewood Suites use? ›
SERTA: Guests at the Hilton branded properties should find themselves resting on Serta Mattresses which can be purchased directly from the Hilton. The Hilton brands include the following: Hilton, Conrad Hampton Inn, Doubletree, Embassy Suites, Homewood Suites, and Waldorf.What are the two types of suites? ›
Suite: suites come in a few different sizes. A basic suite or executive suite comes with a separate living space connected to one or more bedrooms. This set up is sometimes also called a master suite. A mini-suite or junior suite refers to a single room with a bed and sitting area.What brand is Homewood? ›
Homewood Suites by Hilton is an American chain of all-suite residential-style hotels managed by the Hilton Worldwide. As of December 31, 2019, the chain consists of 505 hotels in 4 countries and territories with 57,545 rooms.Is Homewood a Hilton brand? ›
Homewood Suites by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 18 distinct hotel brands.Is Homewood Suites part of Hilton or Marriott? ›
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Taj Hotels has also been named the World's Strongest Hotel Brand by Brand Finance for the year 2021.Why are Hilton beds so comfortable? ›
Hotels beds are incredibly comfortable thanks to their use of mattress toppers. These can significantly adjust mattress firmness and the quality of your rest. A mattress topper is simply an added layer of cushioning that rests on top of your old mattress and provides support and extra levels of comfort.Which mattress is used at Hilton? ›
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1. Hilton Hotel and Resorts. Mission Statement: Hilton's (NASDAQ: HLT) mission is to be the preeminent global hospitality company ” the first choice of guests, team members, and owners alike.Is there anything higher than diamond for Hilton? ›
Hilton's loyalty program, Hilton Honors, has four tiers — Member, Silver, Gold, and Diamond. The highest tier, Hilton Diamond status, comes with the most benefits, including space-available room upgrades, a daily food and beverage credit, and elite gifting status.
Why are Hilton Hotels so expensive right now? ›
Tight supply: Hopper's report points out that right now, there are fewer hotel rooms under construction than there were before the pandemic thanks to lockdowns, supply chain snags and rising interest rates. When demand is high and supply is low, prices tend to rise.What does GREY duck mean? ›
"Duck, Duck, Gray Duck" is a variation of the game played in some parts of Minnesota. The only difference is that the picker calls "gray duck!" (instead of "goose!") to signal which player must chase the picker.What does a yellow rubber duck mean? ›
The yellow rubber duck has achieved an iconic status in Western pop culture and is often symbolically linked to bathing. Various novelty variations of the toy are produced, and many organisations use yellow rubber ducks in rubber duck races for fundraising worldwide.What does a gold duck mean? ›
Noun. golden duck (plural golden ducks) (cricket) the score of zero runs after getting out on the first ball faced.Why do people put ducks on jeeps? ›
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noun. : any of several ducks that are dark in color. especially : a common brown duck (Anas rubripes) of eastern North America.What hotel did Marilyn Monroe? ›
The Hollywood Roosevelt
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The Ritz-Carlton Logo
The lion and crown Ritz-Carlton logo is a combination of the British royal seal (the crown) and the logo of a financial backer (the lion). This logo was created by Cesar Ritz.
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“Make sure you are staying between the second and fourth storeys of the hotel because fire department ladders rarely reach above [the] fourth storey,” he said. “Anything below this is targeted by burglars.”How do hotels decide which room you get? ›
"The front desk agents are the ones who choose a room for you when you check in, choosing from the available inventory. If you call beforehand, you can talk to a front desk clerk and ask about the best rooms, like corner rooms, a room on a higher floor, away from the elevators and ice machines."What kind of mattresses do the Kardashians have? ›
The Kardashian Family
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Royal Penthouse Suite, President Wilson Hotel, Geneva
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Five-star hotels are properties that offer their guests the highest levels of luxury through personalized services, a vast range of amenities, and sophisticated accommodations.What is the top floor of a hotel called? ›
A penthouse is an apartment or unit on the highest floor of an apartment building, condominium, hotel or tower. Penthouses are typically differentiated from other apartments by luxury features.What is it called when you stay at a hotel for a month? ›
Extended stay hotels offer lodging options designed to meet the needs of business travelers, vacationing families, people relocating to a new city—or anyone else looking for a hotel where they can stay awhile. In most situations, extended stay guests will book accommodations at a hotel for a week, month or longer.How many Hilton points do you need to get a free stay? ›
Free nights can be redeemed for as few as 5,000 Points per night and no more than 95,000 Points per night for a standard room. Select properties with specialty accommodations may require up to 120,000 Points per night for a standard room.
What is different about Tru by Hilton? ›
The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser.What is Hilton's luxury brand? ›
There are three luxury brands in Hilton's portfolio: Conrad Hotels and Resorts, the Waldorf Astoria, and Tempo hotels. Conrad Hotels is named for Hilton founder Conrad Hilton. This luxury brand has a presence on five continents with 39 properties, including resorts.Which brand is the flagship of Hilton? ›
As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs.What is a hotel room with a kitchen called? ›
A hotel room with a kitchen is generally called an extended stay hotel. You'll find a kitchenette in other hotel settings but these smaller kitchen arrangements generally lack a stove and the ability to truly cook your own food.How is Hilton different from Marriott? ›
Hilton and Marriott are two of the biggest hotel chains in the world. While Marriott has considerably more properties than Hilton (nearly 1,000), you can be sure that either chain will have a hotel relatively close to your destination: Hilton has 18 brands and more than 6,100 properties across 118 countries.What is the new Hilton budget brand? ›
Spark by Hilton is a premium economy brand that will provide guests with a simple, reliable, and comfortable stay at an accessible price point.What are the levels at Hilton? ›
Discover our collection of 19 distinct hotel brands, each designed to offer exceptional stays in more than 7,000 worldwide locations. Wherever travel takes you, Hilton is ready to welcome you with unrivaled hospitality, backed by our award-winning Hilton Honors guest loyalty program.Which Hilton brand generates the most revenue? ›
In the Hilton family, Homewood Suites led the bunch, with its value rising 99 percent to $800 million. DoubleTree followed with a 79 percent jump to $2.1 billion, while Hampton Inn rose 78 percent to $3.2 billion.Who is the girl that owns Hilton hotel? ›
Does Hilton status reset every year? ›
If a member receives Gold status and then is upgraded to Diamond status, the 365-day expiration period resets to the date the Diamond status was applied to the member's account. Example: If a member receives a gift of Gold status on June 1st, 2022, then the Gold status would expire on June 1st, 2023.What is the highest Hilton membership? ›
Hilton's loyalty program, Hilton Honors, has four tiers — Member, Silver, Gold, and Diamond. The highest tier, Hilton Diamond status, comes with the most benefits, including space-available room upgrades, a daily food and beverage credit, and elite gifting status.How long do you have to work for Hilton to get lifetime benefits? ›
To be a Lifetime Diamond Member, you must earn Hilton Diamond status for 10 (non-consecutive) years and complete 1 additional milestone: Complete stays totaling 1,000 paid and reward nights.Is Hilton bigger than Marriott? ›
Hilton has 18 brands and more than 6,100 properties across 118 countries. Marriott has 30 brands and more than 7,000 properties across 131 countries and territories.What are the sister hotels of Hilton? ›
- Canopy by Hilton.
- Conrad Hotels & Resorts.
- Curio Collection by Hilton.
- DoubleTree by Hilton.
- Embassy Suites by Hilton.
- Hampton by Hilton.
- Hilton Garden Inn.
- Hilton Grand Vacations.
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Home2 Suites, a pet-friendly, extended-stay hotel, offers free breakfast, in-suite kitchens and other extended-stay perks. Tru by Hilton, meanwhile, offers interactive, semi-private workspaces, game rooms, multimedia areas and a 24/7 market where guests can grab snacks, coffee and other beverages and light bites.Is Tru Hilton or Marriott? ›
Tru by Hilton - Hotel Rooms and Reservations.