Semrush Pricing Plans: Which One is Best for You? (2022)

Advertisment ⓘ

If you're looking for tools to help you run an e-commerce store, there's a good chance you've come across Semrush. As you trawl through their website, it'll make you wonder which (if any) of the Semrush pricing plans are for you?

If this is a question you need answers to, you're in the right place. We're going to break everything down for you here in the article. Let's dive in!

Who is Semrush?

Before we delve into the meat and potatoes of their pricing plans, it's worth quickly mentioning who Semrush is (in case you hadn't heard of them!)

Founded in 2008, Semrush started as a tiny group of SEO and IT experts, and now this organization boasts over two hundred specialists in over four countries!

Their mission is to make online competition transparent so all business owners can enjoy equal opportunities. So, Semrush made it their mission to provide entrepreneurs with the tools they need to conduct useful competitor research.

This info they allow businesses to gather is incredible for refining digital marketing campaigns!

Now that we've briefly covered who Semrush is let's dive a little further into what they have to offer…

Semrush Pricing Plans: Which One is Best for You? (2)

The Main Features

The Semrush pricing plan you opt for determines which features you'll get access to. With that in mind, we've listed some of their primary services so you can get a clearer idea of which package best suits your business.

1. Analytics Reports

With Semrush you can get a better insight into your competitors’ digital marketing strategies. It doesn't matter what campaign you're thinking of launching:

  • Display advertising,
  • Organic search,
  • Paid search,
  • Link building,

You can use Semrush's analytics reports to see what keywords your competitors are optimizing their content for. In that same process, you'll get to know who your organic competition is. Plus, you can observe (with greater ease) any changes to the ranking of domain names.

(Video) SEMRush Pricing Plans (What's The SEMRush Cost Per Month?)

For your convenience, you can collect all Semrush data in one place by creating an elegant PDF report. You can use your own branding to customize the document and jot down any comments, queries, or notes you have about the figures.

Then you canshare this data with your team and schedule regular reports. This is amazing for keeping abreast with all the latest competitor research that impacts your brand.

In simple terms, the pricier the bundle you purchase- the more extensive your analytics reports are. Check out the screenshot below to get a better idea of what we mean:

Semrush Pricing Plans: Which One is Best for You? (3)

The rest of the features discussed are included in all of Semrush's price plans:

2. Advertising Research

Semrush Pricing Plans: Which One is Best for You? (4)

You can reveal your competitors’ advertising strategies (including new rival companies on AdWords and Bing Ads).

By this we mean, you can get to grips with their marketing methods, ad budget, and ad copy. This is fabulous for enhancing your own marketing efforts. This especially true if you want to localize your advertising campaigns. With this software, you can really hone in on local SEO techniqueswhich works wonders for attracting nearby consumers.

3. Display Advertising

If you're into display advertising, use Semrush to see all the top publishers and advertisers. Then analyze your competitors' display ads, and keep track of newpublishers. All this info is crucial for refining your display advertising campaigns.

4. Creating Backlinks

As you develop your digital store, you'll want to improve your organic backlinking strategy. You can use Semrush to conduct an in-depth analysis of all your current backlinks.

This is useful for identifying areas that need improving — for example, the authority of your referring domains, the type of backlinks you have, their geolocations, etc.

Just utilize thesearch console integration to access all this backlink information. This also reveals anypotentially bad backlinks you have, so you can go ahead and remove them.

Then continue keeping your backlink profile clean by conducting regular searches. This is the simplest way of staying on top of things.

(Video) Semrush Plans Review✅ | Which Semrush Plan is Best for You?🤔 | Semrush Free Trial Inside

5. Keyword Research- Like Never Before

For any online business owner, you need to find the right keywords to optimize your content for. This is crucial for reaping the benefits of a successful SEO and/or PPC campaign.

With relative ease, you can compile an extensivelist oflong-tail keywords. This kind of keyword is ideal because typically, they're not as competitive to rank for and they usually address a specific consumer need, i.e., the more emotive the keyword, the more likely a customer is to buy from you- even if your prospects are scattered across the globe!

With just a few clicks you cancompareboth competitive domains and keyword difficulties.This takes any guesswork out of SEO optimization, which saves you a lot of time and money in the long run.

With Semrush you can generate as many as two million keyword ideas and group phrases together. This works wonders for keeping your keyword research organized and easy to use. Then you can export your selected keywords into an Excel document and use this data alongside other Semrush tools.

You can also track your current search engine ranking for any given keyword, discover your local competitors, and target different devices via Semrush's SEO optimizing tools.

Advertisment ⓘ

6. Conduct an Audit of Your Site

Check your site’s health with Semrush's SEO analysis tool. Once you've pinpointed the problems, you can start fixing them. It's as simple as that.

You can also ensure your website's security by conducting one of theirthorough HTTPS checks.This will reveal any possible AMP implementation issues, so you can tackle them quickly to keep your site running as smoothly as possible.

7. Utilize Their Social Media Tracker and Poster

Semrush Pricing Plans: Which One is Best for You? (6)

With Semrush's social media poster and tracker, you can develop a fabulous social media strategy and analyze the results all from one easy-to-read report.You can quickly post and schedule your content for both Facebook and Twitter all from one place- which saves you tons of time and energy.

Use these figures from the reports to analyze which of your content gets the most engagement on social media. Once you have this information, you can beginenhancing your content marketing strategy.

8. Monitor and Refine Your Brand

With a few clicks of the keypad, you can monitor and track your brand's online reputation. Once you know the state of play,you can implement any necessary damage control.

(Video) SEMRush Pro Vs Guru (Comparing SEMRush Plans & Features)

Which of the Semrush Pricing Plans Suits You?

Semrush Pricing Plans: Which One is Best for You? (7)

Before you purchase anything, you should note, each one of the Semrush pricing plans includes the following assets:

  • Site Audit
  • On Page SEO Checker
  • Position Tracking
  • Social Media Tracker
  • Social Media Poster
  • Backlink Audit
  • Marketing Calendar
  • Brand Monitoring
  • Post Tracking
  • Content Audit
  • Organic Traffic Insights
  • PPC Keyword Tool
  • Organic Research
  • Keyword Research
  • Keyword Magic Tool
  • Ad Builder
  • Advertising research
  • Display Advertising
  • Backlinks
  • SEO Content Template
  • Sensor
  • Keyword Difficulty
  • Gap Analysis
  • Traffic Overview
  • Lead Generation Tool
  • Topic Research
  • My reports
  • Notes

Here's a list of the pricing bundles in a little more detail:

The Pro Package

Out of all their packages, this is Semrush's cheapest option. It'll set you back $119.95 per month.

It's the ideal solution for freelancers, startups and in-house marketers who have a limited budget.

With the pro package, you can enjoy running SEO, PPC, SMM and content projects with 28 separate tools at your disposal.

This most notably includes access to your competitors’ traffic sources, rankings, social media results, etc.

The Guru Bundle

The next step up is the Guru payment plan. This costs $229.95 per month. It's fantastic for small to medium size business owners and marketing agencies who are experiencing growth.

You can enjoy all the features listed in the pro package, in addition to branded reports, historical data, and extended limits.

The Business Plan

Then you have the business payment plan. This a bit of a leap in price, retailing at;$449.95 per month.

If you're a larger agency or if you boast an extensive web presence, this is the bundle for you.

The business plan incorporates all the guru features in addition to white label reports,API access, and extended limits and sharing options.

If you need a custom solution for your business, you'll need to contact Semrush directly to see what they can offer.

(Video) Semrush Pro vs Guru vs Business | Semrush Pro vs Guru Plan | Which Semrush Plan You Should Choose?🤔

Answers to Your Questions

If you're on the fence about Semrush, you should know all the following:

  • If you take out a Semrush pricing plan, you can downgrade/upgrade at any time- so don't feel confined by your choice.
  • You can cancel your subscription at any point. You're not contracted to any long-term commitments.
  • There's a 7-day money-back guarantee you can take advantage of.
  • There aren't any hidden charges or fees.
  • Semrush accepts all major credit cards including Visa, MasterCard, Discover, American Express

What Are Users Saying About Semrush?

Before settling on any of these SEMrish pricing plans, take a look at what others are saying about this software.

This is what some their users have to say:

‘It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do.' Calin H, SEO, Director

‘From this one application, I can monitor the overall SEO health of multiple clients in multiple locations. I can run insightful, professional-looking reports to give to clients. And I can quickly research both their past history and their next steps. When it comes to SEO, Semrush is the only tool I need.' Greg D, Business Owner

‘Overall, I love Semrush. It's a wealth of information. Even if some of the information in the database is a little out of date, the sheer amount of data and ideas you can get from Semrush are worth it. You even get bonus things like social media tools. The interface is good, but not amazing. So they could work on that. But I never had too difficult a time finding what I wanted.'Brent R, Business Owner

‘Actionable SEO strategies and a comprehensive list of any existing issues that might cause problems for the site.'Steve P, CEO

All in all, these are pretty positive reviews. If you need any of the tools and services listed in this article, this software is a pretty safe bet.

Semrush Pricing Plans: Which One is Best for You? (8)

Are Any of These Semrush Pricing Plans for You?

Do you think any of these Semrush pricing plans would suit your business? If so, please feel free to let us know in the comments box below- we'd love to see what you've opted for!

Alternatively, if you've had an experience using this software, please kickstart the discussion- it's always handy to get another opinion!

TweetShare on FacebookSubmit to redditAdd to bufferSave to pocketShare on LinkedInEmail

(Video) SEMRush Review 2022 🔥 Is this SEO Keyword Research Tool Really Worth the Cost?

FAQs

How do I get the most out of Semrush? ›

6 Ways to Use Semrush to Supercharge Your SEO
  1. Identify Your Competitors. ...
  2. Identify Your Competition's Top Content. ...
  3. Identify Your Top Ranking Keywords. ...
  4. Find News Ways to Monetize Your Website. ...
  5. See the Breakdown of Your Competitors. ...
  6. Find High-Quality Link Building Opportunities.
8 Aug 2022

Is Semrush a Russian company? ›

Semrush is based in the United States but has strong ties to Russia and Ukraine.

How do I get Semrush Pro for free? ›

There's an option of “Free Trial” when you enter the landing page of Semrush for the first time, from where you will have to log in and get started with the free trial but with limited features. This is without the credit card method of getting a free trial. Also comes another method for a free trial of premium plans.

Is Semrush expensive? ›

Semrush Pricing Overview

Semrush has 3 pricing edition(s), from $119.95 to $449.95. A free trial of Semrush is also available. Look at different pricing editions below and read more information about the product here to see which one is right for you.

What is Semrush best for? ›

Semrush is an SEO tool that does your keyword research, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more. Internet marketers all over the world trust Semrush. It is also used by a number of businesses, big and small.

What are the benefits of using Semrush? ›

The Benefits of SEMrush
  • Develop Compelling and Creative PPC Campaigns. ...
  • Take Your Content Marketing to the Next Level. ...
  • Create Simplified Reports Your Team Will Love. ...
  • Analyze & Track Social Media Effectiveness. ...
  • Domain Overview. ...
  • Position Tracker. ...
  • Traffic Analysis. ...
  • Keyword Research.
8 Jun 2021

Who is owner of SEMrush? ›

ceo and founder AT SemrushI'm the CEO and Founder of Semrush.

How legit is SEMrush? ›

Semrush has a pretty legit SEO site audit tool built into it. In my opinion, this is one of the better SEO audit tools on the market (right up there with Ahrefs). That's because their “Site Health” percentage score makes it easy to size up your site's overall technical SEO health.

What is SEMrush competitor? ›

The top Semrush competitors are: Ahrefs. Moz. Serpstat.

Does Semrush have a free plan? ›

You can use Semrush for free with limited functionality, or choose one of the three main plans: Pro, Guru, and Business. Please find the pricing for each plan here. If none of these plans fits your marketing needs, contact us to create a flexible custom plan.

How long is Semrush free trial? ›

You can get an exclusive 30-day free trial of the Semrush Pro plan using our free trial link. Once your free trial expires, you will be charged monthly for the pro plan. You can only use the Semrush pro plan for the first 30-days.

Can you cancel Semrush free trial? ›

You may cancel your subscription at any time. Cancellation will take effect at the end of the pre-paid period or, for unpaid trial or free subscriptions, within 7 days of receipt of your request, in each case provided that the request was made in accordance with these cancellation instructions.

How much is Semrush for a year? ›

SEMrush Pro Plan – $99.95 per month when billed monthly, or $83.28 per month when billed annually. SEMrush Guru Plan – $199.95 per month when billed monthly, or $166.62 per month when billed annually. SEMrush Business Plan – $399.95 per month when billed monthly, or $333.28 per month when billed annually.

How many users can use Semrush? ›

A standard Semrush subscription allows for one email address to be logged in at a single time.

Why SEMrush is the best SEO tool? ›

Relying on SEMrush helps you improve the SEO of your posts and bolster Google Ads campaigns with the most relevant and accurate metrics for target keywords. SEMrush owes its skyrocketing popularity to the following features: Health percentage via Site Audit. Position Tracking for up to 500 selected keywords.

Is SEMrush good for SEO? ›

SEMrush is a fantastic SEO tool that can be used to carry out keyword research, including tracking the keyword strategy of your competitors. You can also use it to run SEO audits, search for backlink opportunities track everything through reports and so much more.

Is SEMrush hard to learn? ›

It's very easy to perform domain analysis in Semrush — you just enter a domain URL in its 'domain overview' section, and you get an immediate sense of how it's performing in search engine results. Metrics provided include: An 'authority score' The total number of visitors to the website per month.

How do I use content marketing Semrush? ›

SEMrush Overview Series: Content Marketing toolkit - YouTube

Where does Semrush get its data? ›

Semrush uses its own machine learning algorithms and trusted data providers to present the data in our databases. There are different methods for gathering different types of information but the high standard of quality across our databases remains the same.

Why are backlinks important in SEO? ›

Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content.

Is Ahrefs better than SEMrush? ›

The biggest advantage Ahrefs has over Semrush in keyword research involves the search engines you can actually perform research for. While Semrush only provides data for Google searches, Ahrefs lets you perform keyword research for 10 search engines, including big hitters like YouTube and Amazon.

Is SEMrush a startup? ›

Semrush is a startup that commenced in 2008, has grown to hold the crown of the SEO market, and is trusted by popular brands like Tesla, Apple, Amazon, IBM, etc. The company has run its business without raising funds since its formation, except for the $40 Million raised in 2018.

When was SEMrush founded? ›

Back in 2008, Semrush started as a small group of SEO and IT specialists united by one mission—to make online competition fair and transparent, with equal opportunities for everyone. Twelve years later, it evolved into a powerful platform that helps marketers all over the world grow their online visibility.

Do you need SEMrush? ›

Go with SEMrush if…

You manage a large brand that's rapidly scaling. You're looking for the best competitor analysis tools on the market. You want top-notch SEO and marketing features all packed into an easy-to-understand suite. You need a tool for finding keyword suggestions and improving your content marketing.

Is Ubersuggest better than SEMrush? ›

Ubersuggest is a great, cheaper alternative to the likes of Semrush and Moz, offering both a free and significantly cheaper paid plan. It provides users with features to help generate keyword research and ideas for their content marketing strategy - one of the most important elements of SEO.

Is Serpstat free? ›

Start using Serpstat, it's free!

How popular is SEMrush? ›

Search engine optimization (SEO) is the single largest category on Semrush, with 16 dedicated tools. In fact, 60.87% of Semrush tools are for SEO, content, or advertising research. Source: Semrush. According to its website, Semrush offers a total of 48 tools.
...
Semrush tools.
YearTools
201944
202048
7 more rows
8 Apr 2021

How do Competitors compare to SEMrush? ›

To find this information, turn to the Semrush Traffic Analytics Overview reports. Enter up to 5 competitors to compare in the input fields at the top of the report. With this report, you'll get an immediate view of their traffic patterns.

Is SimilarWeb better than SEMrush? ›

The accuracy of SimilarWeb and SEMrush is similar. SEMrush showed better results for medium-sized websites. Mistakes were rare, and if mistakes were avoided, the data was more accurate. In the 1,000,000+ sessions segment, SEMrush was more accurate than SimilarWeb.

How do you use Semrush? ›

Some Points to Follow While You Write Your Content:
  1. Tell a story. Be interesting. ...
  2. Use the Google "related searches" on the SERPs. ...
  3. Use your root keyword. ...
  4. Don't forget long tail keywords. ...
  5. Be sure to include your keyword in the first sentence and a variation in the last sentence. ...
  6. Use Images! ...
  7. Spacing.
13 Jan 2014

Where does Semrush get its data? ›

Semrush uses its own machine learning algorithms and trusted data providers to present the data in our databases. There are different methods for gathering different types of information but the high standard of quality across our databases remains the same.

Is Ahrefs better than Semrush? ›

The biggest advantage Ahrefs has over Semrush in keyword research involves the search engines you can actually perform research for. While Semrush only provides data for Google searches, Ahrefs lets you perform keyword research for 10 search engines, including big hitters like YouTube and Amazon.

How do you use content strategy in Semrush? ›

An 8 Step Template For Creating a Content Strategy
  1. Setting Your Goals and KPIs. ...
  2. Researching Your Audience Personas. ...
  3. Conducting a Content Audit. ...
  4. Prioritizing Optimizing Existing Content. ...
  5. Finding Content and Keyword Gaps. ...
  6. Planning New Content. ...
  7. Crafting a Content Distribution and Promotion Strategy. ...
  8. Measuring Success.
1 Oct 2020

Can we use Semrush for free? ›

Free users can use Semrush for free for as long as they want. You will not be asked for your bank details and you will not get charged for using the tools available to free users.

What is traffic cost in Semrush? ›

This isn't 100% accurate. But it's a good way to benchmark your competitor's SEO. Finally, we have the metric that I pay the most attention to: “Traffic Cost”: Traffic cost estimates how much that site's organic traffic is worth. (Assuming you paid for that same traffic with PPC.)

How does Semrush calculate traffic? ›

A domain's estimated traffic is calculated by multiplying its CTR (“click-through rate,” which shows the probability that the user will click on a domain's search result depending on its position in the SERP) by its keyword volume and dividing by 30 (the number of days in a month).

How old is Semrush? ›

Semrush Evolution

Back in 2008, Semrush started as a small group of SEO and IT specialists united by one mission—to make online competition fair and transparent, with equal opportunities for everyone.

Who started Semrush? ›

ceo and founder AT SemrushI'm the CEO and Founder of Semrush. My mission is to not only revolutionize the industry but to conquer it too. I've always believed that surrounding myself with like-minded people would be crucial to reaching my goals and I was absolutely correct.

Is SimilarWeb better than Semrush? ›

The accuracy of SimilarWeb and SEMrush is similar. SEMrush showed better results for medium-sized websites. Mistakes were rare, and if mistakes were avoided, the data was more accurate. In the 1,000,000+ sessions segment, SEMrush was more accurate than SimilarWeb.

Is Semrush the best SEO tool? ›

In fact, Semrush has the largest keyword database in the industry (over 20 billion keywords) and you can easily obtain thousands of keyword variations for your target keywords. Semrush is also second to none when it comes to providing the most accurate search volume data for keywords.

Do you need both Ahrefs and Semrush? ›

Honestly, both Ahrefs and Semrush have unique features that no other tool has. But Semrush's unique features (especially their full-fledged PPC software) are a must if you're running Google Ads campaigns along with SEO.

What is Semrush competitor? ›

The top Semrush competitors are: Ahrefs. Moz. Serpstat.

What is a good content strategy? ›

A good content strategy considers a KPI, and then works towards reaching it. It is a roadmap that plans out the exact steps that need to be taken in order to reach that goal. But of course, even with all the best planning and execution, sometimes, content campaigns don't meet their KPIs.

What is a good content marketing strategy? ›

An effective Content Marketing strategy should have these five core elements to be successful: audience personas, brand positioning, owned media value proposition, business case, and an action plan. Let's see why these elements are essential and how you can start implementing each of them.

Videos

1. SE Ranking Review ❇️ Website SEO Tools (Best SEMRush Alternative)
(Legit Marketing Reviews)
2. SEMRush Review 2022 (SEMRush Best Features, Demo, Pros And Cons)
(Marketing Island)
3. SEMRush Tutorial for Beginners: Step-By-Step Guide to Using SEMRush 2022
(Whoisbobban)
4. UBERSUGGEST vs AHREFS - One Time Payment vs Monthly Subscription
(David Utke)
5. Ahrefs vs Semrush in 2021 (Case Study & Actionable Tips)
(Passive Cabbage Challenge)
6. SEMrush vs. Surfer SEO 2022: Which is the Best SEO Tool for Content Marketing?
(Lori Ballen)

Top Articles

You might also like

Latest Posts

Article information

Author: Msgr. Benton Quitzon

Last Updated: 08/25/2022

Views: 6223

Rating: 4.2 / 5 (63 voted)

Reviews: 94% of readers found this page helpful

Author information

Name: Msgr. Benton Quitzon

Birthday: 2001-08-13

Address: 96487 Kris Cliff, Teresiafurt, WI 95201

Phone: +9418513585781

Job: Senior Designer

Hobby: Calligraphy, Rowing, Vacation, Geocaching, Web surfing, Electronics, Electronics

Introduction: My name is Msgr. Benton Quitzon, I am a comfortable, charming, thankful, happy, adventurous, handsome, precious person who loves writing and wants to share my knowledge and understanding with you.